SEO & Marketing

Skills and Services

• SEO writing and editing.
• Social media content development and marketing.
• E-mail marketing and contact management.
• Management of AdSense, AdWords and other contextual advertising solutions.

Background

Many claim to know magic tricks to search engine rankings. Some, in fact, do. But such knowledge rarely lasts. Search engines like Google, Yahoo! and Bing work on sophisticated algorithms designed specifically not to be tricked. If someone finds a back door, it won't be long before it's sealed.

The best way to manage SEO is to say exactly what your website is in clear, strong, SEO-friendly language and each page and adhere to a set of common best practices such using a well-organized site map, a small selection of relevant keywords and defining clear URLs and titles for your pages. There is no real registration process for your website, although some will try to sell you such a service. There is no one to call and dictate what you want to say and where you want your site to be placed as you would with a Yellow Pages ad.

True Search Engine Optimization has considerably less to do with magic tricks like loading your website with keywords than it does making your site useful to your target audience.